Welcome to Issue 77 - Brand Yourself for Success: Toolkit to Personal Branding

Can you become a personal brand? Guest column by Shubho Sengupta. Understand brand Wrikoo. Illustrations by Kanupriya Singh

By now, we are well into the second generation of personal branding, that is, online personal branding through digital platforms including social media.

The smarter ones not only survive but thrive. We know of many cases where the personal brand has….

Wait!

Before we go any further, what’s a personal brand? Let’s define it.

We know what a brand is - Coke…